Sensory Evaluation - A Key Role in Food Choice

 

We are all consumers, and as consumers our sensory perceptions will strongly influence our day to day purchase decisions.

Gaining a proper understanding of a product’s sensory characteristics and how they relate to the consumer is of vital importance throughout the whole product development process. Whether researching new concepts, improving the recipe or design, reducing costs or trialing new processes, all benefit greatly from the input of sensory evaluation techniques.

 

" I’ve done the consumer research, why use sensory evaluation? "

Consumer research may establish a need to ‘change the taste’, but what's next? Sensory Evaluation is the key!

 

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